The bank started its business operations in 2015 as a private microfinance institution and was transformed into a commercial bank with license granted by the National Bank of Cambodia in July 2018. The bank aspires to become the industry leader by offering differentiated financial solutions through a mix of channels with great convenience to customers.
Being a newcomer in a highly competitive and saturated market, the bank faced the crucial task of distinguishing itself from the competition. With a focus on cost-effectiveness and return on investment, they needed a solution that could address their size constraints and enable them to expand their customer base swiftly and effectively.
Starting from 2019, FFT team has been offering IT solutions to help the bank to achieve their strategic objective of becoming the “Best Digital Bank.”
Through the implementation of a complete suite of digital banking software, the bank has successfully facilitated the transformation of traditional bank into digitized and intelligent entity.
The new digital banking platform effectively reduce customer acquisition costs, enhance customer engagement, and ensure customer retention along with valuable data insights.
With the introduction of new digital banking platform, the user base has experienced significant and rapid growth. The bank has successfully attracted a substantial number of individual and enterprise users, witnessing an exponential increase in numbers.
The bank also has witnessed remarkable success in the referral registration program provided by the new platform. In a single day, the bank achieved an impressive milestone of registering over 1,000 customers. This significant number highlights the effectiveness of the online channels in acquiring customers, surpassing the contribution of all the bank branches.
